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ART & ARCHITECTURE

01. ISAMU NOGUCHI:
THE GLOBAL CITIZEN
02. CHOCHIKUKYO 03. KITA HOUSE
04. 1970 OSAKA EXPO


BRANDING & IDENTITY


 01.  THE GARAGE
02. THE STICKS
03. FLAVOUR MATCHES
04. BARHAUS
05. ODE TO FLANEURS


CONTENT PRODUCTION
 01. PODCAST
K11 KONVERSATIONS
02. PODCAST
HUAXIAN TALK
03. EXHIBITION
POLYPHONY OF FORMS
04. MAGAZINE
H MAG
05. MAGAZINE
NICE LIVING





TRAVEL

01. TAKAMATSU JAPAN
02. KYOTO JAPAN

03. TAIPEI






PHOTOGRAPHY

01. HAPPY WORDS
02. LONELY GOD





ODE TO FLÂNEURS








In this field of study report, Siwei focused on the intersection between urbanism and branding, exploring how strolling in the cities can enhance the authenticity of a brand and evoke resonance with consumers. Through primary and secondary research, she investigated and compared some similar terms or concepts: the figure of the flâneur (Baudelaire, 1859), the concept of the Dérive (Debord, 1958), and the Street Observation Society (Genpei, 1986). By examining the practices of these theoretical schools in 20th century, she tried to uncover what insights they may offer us in the present.

* I collected quite A LOT OF STUFF when I was researching this topic.