> Exhibition_ 生活世界
> Exhibition_ Polyphony of Forms
> Merch Design_ a bar with shapes for a name
> Merch Design_ ESEA Community Centre
> Renovation Project_ THE GARAGE
> Writing for Magazines
> Branded Magazine_ h mag
> Editorial & Social Content_ FRAW
> Editorial & Social Content_ INSULAiRE
> Campaign Editorial_ LABELHOOD> Campaign Editorial_ TIKTOK: Home & Living Trend Insights> Personal Writing
> SANKU Maotsai Berlin
> Soil & Rock
> TSHÁ
> Podcast_ 话仙桃 HUAXIAN TALK
> Podcast_ 艺游未尽 K11 Konversations
> Podcast_ 掺掺槟城 CHAM CHAM PENANG
> Creative Video_ 90s with K11: Kimchi Stew
> Documentary_ CROQUIS 速写 × NEIL BARRETT SS24
> Documentary_ La Perla Gelato 25th Anniversary
> The Sticks
> Design Lessons I Learnt From The Kitchen
> The Recipes for the Banquet
> The Extraordinary within the Ordinary
> Little Big Walk in Madrid
> Ode to Flaneurs
> The Research Behind TSHÁ
> MODERN WORKS
> 世界公民野口勇
黄斯玮 / 晃抠你
SIWEI (Connie) HUANG
Podcast > 话仙桃
Instagram > @huangconi
theRed > @晃抠你
* 如果不想看下面这些 blah blah blah，我的正经 CV 在这里。
在创意与内容行业工作了 10 年，常常自我介绍是品牌策划与撰稿人，但工作领域其实也涵盖了视觉设计、播客、独立出版、视频创意及脚本、展览策划等所有与内容相关的大小事。我擅长在不同领域与专业之间连点成线，不排斥任何内容形式的可能性。
工作的前几年，确实是 100% 的撰稿人和编辑，曾在《纽约时报旅行杂志》负责 36 小时栏目，也在家居平台好好住 APP 全职写稿，采访有意思的住户与设计师，写写家居及室内设计相关的文章。业余时间我也给不同媒体和商业品牌撰写广告文案、社交媒体内容、专题活动策划、趋势报告洞察等等。2019 年开始，由于长期对品牌和设计的关注和好奇，我的工作自然而然地延展到了品牌咨询与策略上。在上海工作期间，我负责一个车库改造项目，将停车场改造成了多元文化创意空间；而在伦敦生活时，我主导了柏林一家四川冒菜店的品牌策略与视觉设计，还给伦敦知名酒吧 a bar with shapes for a name 设计了周边，以及，在伦敦 Hackney 华人中心社区厨房做志愿者期间，我也将我的经历和观察制作成了几本独立小书。
现在我已经放弃了将生活和工作切割开的想法，我几乎全部灵感都来自于那些具体的生活经验。目前我自己的 Passion Projects 集中在：①二十世纪现代主义及后现代主义的建筑与设计； ②食物在迁徙、记忆与身份认同之间的流变；③城市空间与路上观察 三个方面。我相信也实践着 Claude Lévi-Strauss 提出的 Bricolage 概念，相信多走路、多看、多经历本身既是生活的乐趣，也是无数选题和解决方案的起点。
所有这些之外，我喜欢猫，喜欢炒米粉和刨冰，喜欢海边，喜欢拍照和整理照片。
I am a content & creative specialist, a multidisciplinary designer, and a freelance writer with 10 years of experience in the creative industry. With a good understanding of the inception and execution of compelling ideas, I can independently conduct insight driven research, develop concepts, and utilise various mediums such as copywriting, photography, graphic design, podcasting and more to bring ideas to life.
My career began in editorial. I worked as an editor for The New York Times Travel Magazine, where I was responsible for the 36 Hours column. Later, I joined the online platform Haohaozhu as a design writer. Alongside these roles, I have contributed to various media outlets and commercial brands, creating advertising copy, social media content, campaign concepts, and trend reports. Since 2019, driven by my long-standing interest in branding and design, my practice has naturally expanded into brand consultancy and strategy. While in Shanghai, I managed a project that transformed a garage into a multi-functional cultural hub. After moving to London, I led the brand strategy and identity for a Sichuan eatery in Berlin, and designed merches for the rrenowned bar a bar with shapes for a name. Also, during my time volunteering at Hackney ESEA Community Centre, I turned my observations and experiences into a series of zines.
I’ve never drawn a hard line between life and work, most of my ideas grow out of lived experience. Like Claude Lévi-Strauss’s concept of BRICOLAGE, I collect all the shining fragments from everyday life. I believe in walking, paying attention, and experiencing, not only as fleeting pleasure, but as the starting point for countless ideas and solutions.
Apart from my professional and personal projects, I like fried rice vermicelli and shaved ice, seaside, cats, and walking with my camera.
Some people who inspire me
Ray Eames, Margaret Howell, Agnès Varda
野口勇, 横尾忠则, 杉本博司, 蔡国强
Some words I believe in
1. Say a lot about a little.
2. Everything is connected.
3. All traditions were avant-garde.