> Exhibition_ 生活世界
> Exhibition_ Polyphony of Forms
> Merch Design_ a bar with shapes for a name
> Merch Design_ ESEA Community Centre
> Renovation Project_ THE GARAGE
> Writing for Magazines
> Branded Magazine_ h mag
> Editorial & Social Content_ FRAW
> Editorial & Social Content_ INSULAiRE
> Campaign Editorial_ LABELHOOD> Campaign Editorial_ TIKTOK: Home & Living Trend Insights> Personal Writing
> SANKU Maotsai Berlin
> Soil & Rock
> TSHÁ
> Podcast_ 话仙桃 HUAXIAN TALK
> Podcast_ 艺游未尽 K11 Konversations
> Podcast_ 掺掺槟城 CHAM CHAM PENANG
> Creative Video_ 90s with K11: Kimchi Stew
> Documentary_ CROQUIS 速写 × NEIL BARRETT SS24
> Documentary_ La Perla Gelato 25th Anniversary
> The Sticks
> Design Lessons I Learnt From The Kitchen
> The Recipes for the Banquet
> The Extraordinary within the Ordinary
> Little Big Walk in Madrid
> Ode to Flaneurs
> The Research Behind TSHÁ
> MODERN WORKS
> 世界公民野口勇
ODE TO FLÂNEURS
This is a field of study research report during my MA at UAL. I focused on the intersection between urbanism and branding, exploring how strolling in the cities can enhance the authenticity of a brand and evoke resonance with consumers. Through primary and secondary research, I investigated and compared some similar terms or concepts: the figure of the flâneur (Baudelaire, 1859), the concept of the Dérive (Debord, 1958), and the Street Observation Society (Genpei, 1986). By examining the practices of these theoretical schools in 20th century, I tried to uncover what insights they may offer us in the present.
* I collected quite A LOT OF STUFF when I was researching this topic.