Email. Instagram. Linkedin.





CONTENT PRODUCTION
podcastK11 KONVERSATIONS
podcast HUAXIAN TALK
exhibition, craftsmanship, art POLYPHONY OF FORMS
magazine, interior, design H MAGmagazine, interior, design NICELIVING

magazine, travel, urban cultureTAIPEI GUIDES


BRANDING & IDENTITY


branding, strategy, interiorTHE GARAGE
naming & identity, editorialTHE STICKS
product, naming, packageFLAVOUR MATCHES
product, concept, strategyBARHAUS


PRESS & WRITING


travel, design, art ISAMU NOGUCHI:
THE GLOBAL CITIZEN
travel, design, architectureCHOCHIKUKYO AND
KOJI FUJII
travel, design, architecture1970 OSAKA EXPO
design, culture, branding ODE TO FLANEURS
food, cultureZINE OF RICEBALL



PHOTOGRAPHY

phtography HAPPY WORDS
photographyLONELY GOD





ODE TO FLÂNEURS








In this field of study report, Siwei focused on the intersection between urbanism and branding, exploring how strolling in the cities can enhance the authenticity of a brand and evoke resonance with consumers. Through primary and secondary research, she investigated and compared some similar terms or concepts: the figure of the flâneur (Baudelaire, 1859), the concept of the Dérive (Debord, 1958), and the Street Observation Society (Genpei, 1986). By examining the practices of these theoretical schools in 20th century, she tried to uncover what insights they may offer us in the present.