ODE TO FLÂNEURS

This is a field of study research report during my MA at UAL. I focused on the intersection between urbanism and branding, exploring how strolling in the cities can enhance the authenticity of a brand and evoke resonance with consumers. Through primary and secondary research, I investigated and compared some similar terms or concepts: the figure of the flâneur (Baudelaire, 1859), the concept of the Dérive (Debord, 1958), and the Street Observation Society (Genpei, 1986). By examining the practices of these theoretical schools in 20th century, I tried to uncover what insights they may offer us in the present.

* I collected quite A LOT OF STUFF when I was researching this topic.

Concept, deep-dive research, writing, and design by me.