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RESEARCH REPORT OF TSHÁ



这是一份记录我在伦敦艺术大学 Graphic Branding and Identity 硕士毕业设计 TSHÁ 的完整调研过程的报告。从田野调查、深度访谈,到文献阅读与品牌研究,这个过程不仅回答了我的研究问题“品牌与设计如何通过食物这一媒介,去呈现华人移民的创造力?”,也成为我探索自我身份和文化认同的一个重要过程。
This report documents the research journey behind my MA final project TSHÁ, from fieldwork and interviews to literature review and brand analysis. It addresses the core question: How can graphic branding celebrate the creativity of the Chinese diaspora through the lens of food? Beyond a record of design research, it also charts my own journey into questions of identity and creative practice.