> Exhibition_ 生活世界
> Exhibition_ Polyphony of Forms
> Merch Design_ a bar with shapes for a name
> Merch Design_ ESEA Community Centre
> Renovation Project_ THE GARAGE
> Writing for Magazines
> Branded Magazine_ h mag
> Editorial & Social Content_ FRAW
> Editorial & Social Content_ INSULAiRE
> Campaign Editorial_ LABELHOOD> Campaign Editorial_ TIKTOK: Home & Living Trend Insights> Personal Writing
> SANKU Maotsai Berlin
> Soil & Rock
> TSHÁ
> Podcast_ 话仙桃 HUAXIAN TALK
> Podcast_ 艺游未尽 K11 Konversations
> Podcast_ 掺掺槟城 CHAM CHAM PENANG
> Creative Video_ 90s with K11: Kimchi Stew
> Documentary_ CROQUIS 速写 × NEIL BARRETT SS24
> Documentary_ La Perla Gelato 25th Anniversary
> The Sticks
> Design Lessons I Learnt From The Kitchen
> The Recipes for the Banquet
> The Extraordinary within the Ordinary
> Little Big Walk in Madrid
> Ode to Flaneurs
> The Research Behind TSHÁ
> MODERN WORKS
> 世界公民野口勇
RESEARCH REPORT OF TSHÁ
这是一份记录我在伦敦艺术大学 Graphic Branding and Identity 硕士毕业设计 TSHÁ 的完整调研过程的报告。从田野调查、深度访谈,到文献阅读与品牌研究,这个过程不仅回答了我的研究问题“品牌与设计如何通过食物这一媒介,去呈现华人移民的创造力?”,也成为我探索自我身份和文化认同的一个重要过程。
This report documents the research journey behind my MA final project TSHÁ, from fieldwork and interviews to literature review and brand analysis. It addresses the core question: How can graphic branding celebrate the creativity of the Chinese diaspora through the lens of food? Beyond a record of design research, it also charts my own journey into questions of identity and creative practice.