Soil & Rock

Carefully sourced from independent tea farms, Soil & Rock is dedicated to organic Wuyi rock tea, known for its complex aroma. With respect for people, place, and process, Soil & Rock aims to bring you a sip of calmness straight from the mountains and nature.

I helped the brand develop the name and its strategy. The name itself reflects the brand’s philosophy. “Soil” highlights the richness of the land that nurtures the tea, while “Rock” directly resonates with the essence of Wuyi rock tea, known for its distinctive minerality and terroir.