01. THE STICKS
02. THE GARAGE
03. THE FLAVOUR MATCHES
04. THE BARHAUS
01. HUAXIAN TALK
02. K11 KONVERSATIONS
01. POLYPHONY OF FORMS
02. H MAG
03. NICE LIVING
04. ODE TO FLANEURS
05. 1970 OSAKA EXPO
06. KITA HOUSE
07. CHOCHIKUKYO
01. MADRID
02. KYOTO
03. TAKAMATSU
04. TAIPEI
01. LONELY GOD
02. HAPPY WORDS
VOL.28 为什么我爱 Freitag ?
Why Freitag Is My Favorite Brand?
I was invited by the Swiss bag brand Freitag to tour their Zurich factory and witness firsthand how they transform truck tarps into design bags. After this tour, I created this episode of Podcast to reflect on why authenticity and sustainability matter for branding, and how brands can practice sustainability and take on social responsibility, with a touch of humour.