> Exhibition_ 生活世界
> Exhibition_ Polyphony of Forms
> Merch Design_ a bar with shapes for a name
> Merch Design_ ESEA Community Centre
> Renovation Project_ THE GARAGE
> Writing for Magazines
> Branded Magazine_ h mag
> Editorial & Social Content_ FRAW
> Editorial & Social Content_ INSULAiRE
> Campaign Editorial_ LABELHOOD> Campaign Editorial_ TIKTOK: Home & Living Trend Insights> Personal Writing
> SANKU Maotsai Berlin
> Soil & Rock
> TSHÁ
> Podcast_ 话仙桃 HUAXIAN TALK
> Podcast_ 艺游未尽 K11 Konversations
> Podcast_ 掺掺槟城 CHAM CHAM PENANG
> Creative Video_ 90s with K11: Kimchi Stew
> Documentary_ CROQUIS 速写 × NEIL BARRETT SS24
> Documentary_ La Perla Gelato 25th Anniversary
> The Sticks
> Design Lessons I Learnt From The Kitchen
> The Recipes for the Banquet
> The Extraordinary within the Ordinary
> Little Big Walk in Madrid
> Ode to Flaneurs
> The Research Behind TSHÁ
> MODERN WORKS
> 世界公民野口勇
VOL.28 为什么我爱 Freitag ?
Why Freitag Is My Favorite Brand?
I was invited by the Swiss bag brand Freitag to tour their Zurich factory and witness firsthand how they transform truck tarps into design bags. After this tour, I created this episode of Podcast to reflect on why authenticity and sustainability matter for branding, and how brands can practice sustainability and take on social responsibility, with a touch of humour.