VOL.28 为什么我爱 Freitag ? 
Why Freitag Is My Favorite Brand?




I was invited by the Swiss bag brand Freitag to tour their Zurich factory and witness firsthand how they transform truck tarps into design bags. After this tour, I created this episode of Podcast to reflect on why authenticity and sustainability matter for branding, and how brands can practice sustainability and take on social responsibility, with a touch of humour.

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